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The ICC Notes

Notes on building value-driven ecosystems,
communities & products.

Most Recent

Stop Trying to Monetise Your Community

Apr 8, 2026

Stop Trying to Monetise Your Community

The $10 trillion disengagement cost, the Cadbury paradox, and why transformation is the only monetization strategy that compounds

India did not copy Silicon Valley's community playbook. It built its own.

Mar 25, 2026

India did not copy Silicon Valley's community playbook. It built its own.

UPI, Nikhil Kamath, Meesho. What India's infrastructure moment means for every builder here.

The gap between building a community and building a business with community

Mar 11, 2026

The gap between building a community and building a business with community

Everyone is building a community. Almost no one is building a business with one.

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